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The Climate Cool BrandWhat Is The Climate Cool Brand?The Climate Cool brand is a trademark of the Climate Neutral Network that can be licensed only by Climate Cool™ certified companies for use in the marketing and promotion of their Climate Cool™ products, services, and enterprises. Products and enterprises backed by the Climate Cool™ brand have been certified by our Environmental Review Panel to reduce and offset the greenhouse gas emissions with which they are associated to achieve a net zero impact on the earth's climate. Climate Cool™ Market Development
In addition to the four companies that have already achieved certification, an exceptionally broad range of further companies and organizations is now actively collaborating with the Network to co-design new Climate Cool™ products and partnerships. A creative and rapidly expanding company-to-company market is developing for products such as Climate Cool™ fuels, air travel, energy services, and durable goods. These Climate Cool™ products and services are developing as innovative, often zero-cost options structured to provide valuable competitive gains to both the companies and their customers.
Example:How does Climate Cool™ "Cool Class" Air Travel Pay?
Air travelers will shortly be empowered to eliminate the global warming impacts from their air travel by investing in carbon reductions and offsets. For example, one company is actively considering awarding an airline with an increased share of its flight purchases in return for incremental discounts on their ticket prices if these could be purchased on a Climate Cool™ basis. Some of the purchaser's cost savings from these price discounts, combined with the value created by the airline's increased market share, would then be used to share the incremental costs of purchasing Climate Cool™ offsets to counteract this air travel's greenhouse gas emissions. Support for the BrandThe Climate Neutral Network and its leading partners are actively promoting a Climate Cool brand and
logo through a series of regional launch events and high-profile communications strategies.
These are designed to promote public awareness of the brand and the Climate Cool™ concept and to accelerate the speed and success with which new Climate Cool™ products will come to market.
The Network also features Climate Cool™ certified companies in their own press releases; encourages and participates in mainstream news coverage of Climate Cool™ certified companies' environmental achievements, and promotes them to other organizations for awards and recognition. |